News

Supporting local communities and sports is a key priority for Magyar Suzuki, which is why we are continuing our long-standing partnership with Esztergom Handball this year.

The square in front of the Szent Adalbert Centre in Esztergom was once again filled with children as the Magyar Suzuki “Cycling Traffic Safety Park” welcomed its youngest road users. Children aged 3-10 had the opportunity to learn the fundamentals of safe road use through a series of fun and interactive activities.

Do we leave enough following distance? Do we know how much lateral clearance is required when overtaking a cyclist, or how long it takes a vehicle to come to a stop at motorway speeds? According to a nationally representative survey commissioned by Magyar Suzuki and conducted by Ipsos, while most Hungarian road users consider safe distancing important, many are unaware of the distance required to create the safety margin needed to avoid dangerous situations. Building on the findings of the research, Magyar Suzuki is launching its “Together on the Roads” road-safety campaign for the fifth consecutive year. This year’s central message is: “Keeping your distance is not a courtesy – it’s all about safety. A split second can make all the difference. Be prepared.”

Magyar Suzuki's “Together on the Roads – First Aid Can Save Lives” road safety campaign has received international recognition: the programme, in cooperation with Morpho Communications and BeSocial Hungary, won the IPRA Golden World Awards 2026 award in the Transport category.

Magyar Suzuki’s “Together on the Roads – First Aid Can Save Lives!” campaign received two bronze awards at PREXA, one of the most prestigious competitions in Hungary’s communications industry. The company’s campaign was entered into three categories in total: it won bronze awards in the PR-driven Integrated Campaign and Social Communication (Public Interest Issues) categories, while also being shortlisted in the Issue Management category.

This year, Magyar Suzuki held its traditional waste clean-up campaign in Esztergom for the fifth time. The company’s employees were pleased to join the initiative and work together to create a cleaner, more liveable environment.

Magyar Suzuki marks its 35th anniversary with research on brand awareness, perception and its role in Hungarian motoring culture. A recent survey conducted on the occasion of Magyar Suzuki’s 35th anniversary highlights the brand’s exceptionally strong position among Hungarians. According to the findings, Suzuki is most commonly associated with reliability, strong value for money and low maintenance costs.

Magyar Suzuki Corporation was honored at the 2026 MPRSZ x Brandfizz Attractive Employers TOP List Awards and became the 3rd Top Attractive Employer in 2026 in Hungary.

In 2025, Magyar Suzuki once again maintained its leading position on the Hungarian new passenger car market: with 14,285 registered vehicles and an 11.04 percent market share, the company finished in first place for the 22nd time. Including imported models, the company sold a total of 109,994 vehicles worldwide, while 108,072 passenger cars rolled off the production line in Hungary. The company’s net sales revenue amounted to EUR 2.059 billion.

On Traffic Culture Day, Magyar Suzuki received an award for its work on improving road traffic safety and transport culture. The Esztergom-based car manufacturer received the recognition for its “Together on the Roads” campaign.

On the occasion of the Day of Transport Culture, the National Accident Prevention Committee of the National Police Headquarters (ORFK) will distribute a road safety activity booklet – prepared with the support of Magyar Suzuki Corporation – to about 100,000 first-graders. The booklet is designed to help pupils learn the basics of road safety in a playful way before the summer holidays.

Once again, it was a tight competition to decide which models could claim the Hungarian Car of the Year title, as the contest – now held for the seventh time – saw thirty brands enter a total of fifty cars. Alongside the professional awards, the public vote also played a key role, and Suzuki proved unbeatable once more.

At the beginning of May, one of the most prestigious European youth tournaments, the Puskás-Suzuki Cup, was organised for the 18th time with eight teams participating. The Real-Madrid U17 won the football tournament.

More than 19.000 visitors attended the 9th Then and Now Vehicle Expo in Esztergom, along the Nagy-Danube Sétány at the Rugby Club Hotel event venue on 25-26 April 2026. Over the course of the two-day event, the heart of the city was once again brought to life, featuring a rich programme of vintage cars and motorcycles, the latest Suzuki models, family-friendly activities, live music performances, and interactive experiences.

Magyar Suzuki Corporation has reached a significant milestone: the Esztergom-based company was established 35 years ago, when the foundation stone of the plant was laid. At the Suzuki Group’s only production facility in Europe, seven iconic models have been manufactured over the decades, while the company has become one of the country’s key economic players.

More than one hundred vintage vehicles, a police helicopter and motorboat, the last Mercedes of János Kádár, as well as the latest Suzuki models. On 25-26 April 2026, Esztergom comes alive again as the Then and Now Vehicle Expo is held for the ninth time in the heart of the city, on the Nagy Duna Sétány at the Rugby Club event area. This year's two-day event is all about vehicles once again, showcasing not only classic vintage cars and motorcycles, but also modern two- and four-wheeled vehicles.

Magyar Suzuki Zrt. is elevating the after-sales customer experience to new levels with the launch of the Suzuki Pro Guarantee Program, designed to offer long-term, reliable, and high-level protection for its customers.

Magyar Suzuki Corporation has received a prestigious professional award at the Companies for the Future Award 2026 gala, organised by the Joint Venture Association (JVSZ). This year, the company was honoured with the special award for BEST TALENT PROGRAMME. The award was accepted by Dr. Zoltán Varga, Executive General Manager of Magyar Suzuki.

In recognition of his work for Esztergom, his role in developing manufacturing in Hungary, and his efforts to strengthen innovation processes and international cooperation, Masato Atsumi, who is stepping down as Managing Director of Magyar Suzuki Zrt. at the end of February, has received this year’s “Pro Urbe Esztergom” award.

Fumito Sakai will assume the role of managing director of Magyar Suzuki Corporation effective March 1, 2026. He succeeds Masato Atsumi, who led the Esztergom-based automotive manufacturer for nearly five years and will continue his career in Japan.

Since 2006, the Suzuki Foundation has been providing research scholarships to young researchers at the Budapest University of Technology and Economics (BME), enabling participants to conduct scientific work in Japan for 6-12 months. The aim of the programme is to support high-quality engineering research and strengthen international knowledge sharing in fields such as electronics, electrotechnology, machine engineering and engineering informatics.

The S-CROSS and Vitara, two models manufactured at Suzuki’s Esztergom factory, were among the three most popular models in Hungary based on new passenger car registration data for 2025. Last year, the majority of buyers opted for the S-CROSS. According to data from Datahouse, Magyar Suzuki maintained its leading position on the new passenger car market with 14.285 registered vehicles and a market share of 11,04 %. The third most popular model in the ranking was the Vitara. The Swift, as in 2024, was once again the winner in the B-segment.